Could the Biggest Loser of the 2024 Election be the Legacy Media?

John Solomon of Just The News suggests that this election could be a tipping point for legacy media.

"The failure – or at least the perception of failure – to deliver that kind of fairness or open-mindedness may convince historians that legacy news media was this election’s biggest loser," concludes Solomon.

When the largest audience of potential voters belongs to Joe Rogan, an MMA commentator and former Fear Factor TV host, you know power has shifted. On Youtube alone, over 40 million people have watched Joe Rogan's 3-hour interview with Trump in the ten days since first published. Spotify and Apple do not release numbers for individual episodes, but we can assume it's in the millions as well.

Those kinds of numbers are unheard of for broadcast television. Sure, 67 million watched the televised debate between Harris and Trump. But keep in mind, every major network teamed up to promote and broadcast that event.

For reference, Fox News Cable beats all other providers in primetime from 7-11 PM, netting 2,018,000 viewers on average. That means to match the Joe Rogan podcast audience on Youtube alone, would take 20 days of programming.

While always on everywhere connected digital media like the iPhone has changed how we consume media. the primary reason is distrust.

A Gallup Poll revealed last month that a record low of only 31% of voters expressed a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately and fairly,” while a larger 36% expressed no confidence at all in traditional newspaper, TV and radio coverage, Another third expressed “not very much” confidence in the professional media. Gallup noted the trend of an increasingly unpopular media has been years in the making, dating to the advent of the Trump era if not earlier.

Like voting, Americans get to choose who they trust to tell them the truth. Hopefully we will know by tomorrow who our next President will be. And maybe in the coming months, we'll know the fate of legacy media too.